CASE STUDIES
Some of our proudest moments.
Fresh Prints is a custom design apparel company primarily targeting sororities and fraternities.
They were looking to expand their services to provide corporate gifting while simultaneously scaling the collegiate apparel line.
In the beginning we were testing many different groups of keywords in order to find the highest converting for the lowest cost.
Once we decided that our main trackable KPI would be form submissions, we verified conversion tracking was properly implemented.
We then began gaining meaningful data on their customers and potential customers they never had access to before.
Through trial and error of testing a multitude of keywords, we pinpointed a handful of keywords with one common denominator that lead us to the highest converting MQLs at the lowest cost.
We generated over 2,000 MQLs in Q1 of 2022 at well below the clients target cost per MQL. Recently we have had to slow our ad efforts as the client’s sales team became overwhelmed with orders. Because of our efforts, the client’s monthly advertising budget on Google has scaled over 15x.
They were looking to expand their services to provide corporate gifting while simultaneously scaling the collegiate apparel line.
In the beginning we were testing many different groups of keywords in order to find the highest converting for the lowest cost.
Once we decided that our main trackable KPI would be form submissions, we verified conversion tracking was properly implemented.
We then began gaining meaningful data on their customers and potential customers they never had access to before.
Through trial and error of testing a multitude of keywords, we pinpointed a handful of keywords with one common denominator that lead us to the highest converting MQLs at the lowest cost.
We generated over 2,000 MQLs in Q1 of 2022 at well below the clients target cost per MQL. Recently we have had to slow our ad efforts as the client’s sales team became overwhelmed with orders. Because of our efforts, the client’s monthly advertising budget on Google has scaled over 15x.
Daydreamer LA, a clothing brand renowned for its vintage-inspired band merchandise, sought to enhance its online advertising performance through Facebook and Google Shopping ads.
They aimed to reach a wider audience, increase retention, drive sales, and achieve a high return on ad spend.
The strategy involved crafting highly targeted ad campaigns on Facebook and optimizing Google Shopping ads to highlight their unique product offerings.
Through continuous A/B testing and optimization, the ads resonated well with the target audience, resulting in a 3.45x ROAS on Facebook within just three weeks.
By focusing on regular product Google Shopping feed optimization, product and campaign segmentation, and competitive bidding strategies, the campaigns consistently delivered outstanding results, regularly receiving a 15x return on ad spend on Google Ads.
They aimed to reach a wider audience, increase retention, drive sales, and achieve a high return on ad spend.
The strategy involved crafting highly targeted ad campaigns on Facebook and optimizing Google Shopping ads to highlight their unique product offerings.
Through continuous A/B testing and optimization, the ads resonated well with the target audience, resulting in a 3.45x ROAS on Facebook within just three weeks.
By focusing on regular product Google Shopping feed optimization, product and campaign segmentation, and competitive bidding strategies, the campaigns consistently delivered outstanding results, regularly receiving a 15x return on ad spend on Google Ads.
SketchDeck provides high-quality graphic design and creative services for businesses. They cater to many clients, from startups to large enterprises, offering everything from pitch decks to full-scale marketing campaigns.
SketchDeck sought to increase its quality lead volume and enhance ROI through Google Ads.
Facing a competitive market, they needed a precise strategy to drive high-intent clicks.
Our approach focused on targeted search campaigns, optimized keywords, engaging ad copy, and proper tracking.
The initial campaign structure included campaigns with long tail keywords for each service offering, a comprehensive negative keyword list, and service landing pages that directly corresponded with the ad copy and keywords. Our compelling ad copy highlighted SketchDeck’s unique selling points in the crowded graphic design market.
Within our first five months of using this strategy, the conversion rate grew by 3.16%.
By month nine conversion rate grew to 4.23%.
By month 18, we reached our peak conversion rate of 4.82%.
The cost per conversion dropped 82% since launching ads.
SketchDeck sought to increase its quality lead volume and enhance ROI through Google Ads.
Facing a competitive market, they needed a precise strategy to drive high-intent clicks.
Our approach focused on targeted search campaigns, optimized keywords, engaging ad copy, and proper tracking.
The initial campaign structure included campaigns with long tail keywords for each service offering, a comprehensive negative keyword list, and service landing pages that directly corresponded with the ad copy and keywords. Our compelling ad copy highlighted SketchDeck’s unique selling points in the crowded graphic design market.
Within our first five months of using this strategy, the conversion rate grew by 3.16%.
By month nine conversion rate grew to 4.23%.
By month 18, we reached our peak conversion rate of 4.82%.
The cost per conversion dropped 82% since launching ads.
SoloSuit is an automated letter generation service for people sued by debt collectors and other entities. They have generated over 7,600 answers for their customers with over $36M saved.
SoloSuit was managing their Google Ads internally and were looking for a solution to grow quicker and more efficiently.
One of their main pain points was their extensive inbound questionnaire for prospective customers where there were many steps to take in order to submit the requirements of their case.
They not only wanted to capture the last event, like a thank you page for submitting or purchasing, but wanted to measure all the steps of the process.
This is critical when scaling an account because of the necessary machine learning Google requires: the more events we can track, the more we can learn about the customers, and the more cost-effective we can be in our acquisitions.
Google Tag Manager is the critical component of success for SoloSuit. On custom coded websites or websites that have many steps a customer can take, Google Tag Manager swoops in and is able to track every. single. event.
We wanted our ads to directly correlate with what prospective customers are searching. We were able to utilize competitor & keywords research tools to learn more about search volume and realistic intent.
In just four months of our partnership, we were able to generate a consistent ROAS of 2.37x, an increase of 146%.
In addition, we increased their volume of conversions by 1,600% in the month of April, 2022.
Among these, we also increased the account wide click-through rate by 60%, increased the conversion value by 413%, and increased clicks by 48% while decreasing impressions by 7%; essentially, decreasing impressions while increasing clicks equates to serving these ads to the highest intent users to avoid wasted advertising spend.
SoloSuit was managing their Google Ads internally and were looking for a solution to grow quicker and more efficiently.
One of their main pain points was their extensive inbound questionnaire for prospective customers where there were many steps to take in order to submit the requirements of their case.
They not only wanted to capture the last event, like a thank you page for submitting or purchasing, but wanted to measure all the steps of the process.
This is critical when scaling an account because of the necessary machine learning Google requires: the more events we can track, the more we can learn about the customers, and the more cost-effective we can be in our acquisitions.
Google Tag Manager is the critical component of success for SoloSuit. On custom coded websites or websites that have many steps a customer can take, Google Tag Manager swoops in and is able to track every. single. event.
We wanted our ads to directly correlate with what prospective customers are searching. We were able to utilize competitor & keywords research tools to learn more about search volume and realistic intent.
In just four months of our partnership, we were able to generate a consistent ROAS of 2.37x, an increase of 146%.
In addition, we increased their volume of conversions by 1,600% in the month of April, 2022.
Among these, we also increased the account wide click-through rate by 60%, increased the conversion value by 413%, and increased clicks by 48% while decreasing impressions by 7%; essentially, decreasing impressions while increasing clicks equates to serving these ads to the highest intent users to avoid wasted advertising spend.
YachtLife is the first mobile app in the world that lets you quickly and easily charter a yacht with just a few taps on your mobile device. We’ve teamed up with the best yacht brokers to provide you with a hand-picked fleet of the highest quality yachts.
We started with audits of both YachtLife's app and web funnels.
After determining the North Star metric, we put together a road map of how we would track, optimize, and execute our growth strategy.
YachtLife started with a solid paid strategy, a decent social following, and an SEO strategy that was in its infancy so we had plenty of past data.
Our first move was making sure that everything was tracking properly. We then implemented location-specific landing pages and a hyper-targeted paid advertising strategy.
Our focus was to drive down the cost per lead by making the top-of-funnel conversion costs cheaper.
Running parallel to our paid ads strategy, we implemented a location-specific SEO strategy, tested various UI/UX improvements, and put a sharp focus on growing the social media accounts.
Within the first month, cost per lead was down 46%.
Our strategies grew app installs by 1,947% and revenue by 272% by the end of year one.
We are now scaling campaigns, improving the UI, and building out a yacht sales program for YachtLife.
We started with audits of both YachtLife's app and web funnels.
After determining the North Star metric, we put together a road map of how we would track, optimize, and execute our growth strategy.
YachtLife started with a solid paid strategy, a decent social following, and an SEO strategy that was in its infancy so we had plenty of past data.
Our first move was making sure that everything was tracking properly. We then implemented location-specific landing pages and a hyper-targeted paid advertising strategy.
Our focus was to drive down the cost per lead by making the top-of-funnel conversion costs cheaper.
Running parallel to our paid ads strategy, we implemented a location-specific SEO strategy, tested various UI/UX improvements, and put a sharp focus on growing the social media accounts.
Within the first month, cost per lead was down 46%.
Our strategies grew app installs by 1,947% and revenue by 272% by the end of year one.
We are now scaling campaigns, improving the UI, and building out a yacht sales program for YachtLife.
CoinsTV is an ecommerce store that specializes in the sale of gold and silver collectible coins.
They wanted to find ways to be competitive with the TV gold sellers as well as online competitors. In addition to being competitive they wanted to scale their shopping campaign as they expected to see high performance from shopping specifically.
We started by building out some traditional search campaigns that focused on keywords for their top selling products.
They had an existing shopping campaign, but we were able to find inefficiencies and make improvements. Next, we reworked the targeting to be more broad so we could focus on a bigger audience.
We also segmented the shopping campaign to focus on the industries hot selling items as well as their best sellers.
Gross sales were up 54% within the first 30 days of our partnership.
Within the first 3 months, we were able to maintain a 3.92x ROAS while scaling spend to almost 4x our starting budget.
They wanted to find ways to be competitive with the TV gold sellers as well as online competitors. In addition to being competitive they wanted to scale their shopping campaign as they expected to see high performance from shopping specifically.
We started by building out some traditional search campaigns that focused on keywords for their top selling products.
They had an existing shopping campaign, but we were able to find inefficiencies and make improvements. Next, we reworked the targeting to be more broad so we could focus on a bigger audience.
We also segmented the shopping campaign to focus on the industries hot selling items as well as their best sellers.
Gross sales were up 54% within the first 30 days of our partnership.
Within the first 3 months, we were able to maintain a 3.92x ROAS while scaling spend to almost 4x our starting budget.
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