CoinsTV

CoinsTV is an e-commerce store specializing in gold and silver collectible coins. They came to us with the goal of competing with televised in-home shopping and online competitors while scaling their Google Shopping campaigns for high performance.

Strategy

Here’s how we tackled their goals:

Search Campaigns: We started by setting up search campaigns focusing on high-value keywords related to their best-selling products. This helped drive targeted traffic as well as providing a new source of revenue right from the start.

Google Shopping Optimization: We optimized the existing Shopping campaigns by eliminating inefficiencies and reworking targeting to reach a broader audience. We also segmented campaigns to focus on trending and best-selling products.

Display Campaigns: To broaden their reach even further, we experimented with display campaigns aimed at TV shoppers, adding another layer to their marketing strategy.

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Results

An immediate 54% Increase in Gross Sales over the first 30 days.

Within three months, we achieved a 3.92x ROAS while scaling spend to almost 4x the starting budget, surpassing the goal of maintaining a ROAS above 3x.