SketchDeck

Google Ads

SketchDeck provides high-quality graphic design and creative services for businesses. They cater to many clients, from startups to large enterprises, offering everything from pitch decks to full-scale marketing campaigns.

The Objective

As a graphic design and creative services leader, SketchDeck sought to increase its quality lead volume and enhance ROI through Google Ads. Facing a competitive market, they needed a precise strategy to drive high-intent clicks. Our approach focused on targeted search campaigns, optimized keywords, engaging ad copy, and proper tracking.

The Strategy

The initial campaign structure included campaigns with long tail keywords for each service offering, a comprehensive negative keyword list, and service landing pages that directly corresponded with the ad copy and keywords. Our compelling ad copy highlighted SketchDeck’s unique selling points in the crowded graphic design market. After two months of using this strategy, we were able to pinpoint our efficiencies, one of them being our presentations campaign based on its higher-than-average click share. We optimized every last detail around this campaign, from ad copy to assets to tracking, and began to scale daily budget. 

The Results

The results were impressive, with significant increases in high-quality leads, volume, and overall ROI. Within our first five months of using this strategy, the conversion rate grew by 3.16%. By month nine conversion rate grew to 4.23%. By month 18, we reached our peak conversion rate of 4.82%. The cost per conversion dropped 82% since launching ads. Around 90% of conversions from Google ads become marketing-qualified leads.

SketchDeck now enjoys a stronger market position, where we were granted an additional budget based on our past success to launch and scale other service offerings. We continue to leverage daily optimizations and testing variables such as bidding strategy, ad copy, and keywords. This success underscores the importance of a strategic, data-driven approach to growth through Google ads.