SoloSuit

SoloSuit is an automated debt letter generation service for people sued by debt collectors and other entities. SoloSuit has made it easy for people to generate a response to a summons quickly and efficiently through a form with the option to be reviewed by a debt attorney and filed with the court. They have generated over 7,600 answers for their customers with over $36M saved. 

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Objective

SoloSuit was managing their Google Ads internally and were looking for a solution to get efficient and scale. One of their main pain points was tracking their extensive inbound questionnaire for prospective customers. There are many steps required to submit important information about their case. They not only wanted to capture the last event, the purchase, but wanted to measure all the steps of the process. This is critical when scaling an account on Google Ads because of the necessary machine learning Google requires: the more events we can track, the more we can learn about the customers, and the more cost-effective we can be in our acquisitions. 

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Strategy

Google Tag Manager is the critical component of success for SoloSuit. On custom coded websites or websites that have many steps, Google Tag Manager swoops in and is able to track every. single. event. By setting up Google Tag Manager, we’re allowing Google Ads machine learning to kick into high gear and understand what final steps customers are getting to - whether that’s question three of the form or the end event: purchase.

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In addition to Google Tag Manager, the MAIUS team was able to strategically break up categories of their business. We wanted our ads to directly correlate with what a prospective customers are searching. We were able to utilize competitor & keyword research tools to learn more about search volume and realistic intent.

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Results

In just four months of our partnership, we were able to generate a consistent ROAS of 2.37x, an increase of 146% since starting with MAIUS. In addition, we increased their volume of conversions by 1,600%. Among these, we also increased the account wide click-through rate by 60%, increased the conversion value by 413%, and increased clicks by 48% while decreasing impressions by 7%. We figured out how to show our ads to the highest intent users to avoid wasted advertising spend.

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