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2023 TikTok Stats You Need To Know

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TikTok has quickly become one of the most popular social media apps in the world. It has a unique feature that sets it apart from other social media apps - its exclusively short-form, entertaining videos.

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A Source of Inspiration

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TikTok has become an integral part of many people's daily lives, with 71% of users saying it has a greater impact on their life than any other app they use. This impact is not just limited to entertainment and leisure but also extends to inspiration and personal growth. 79% of TikTok users say that the app inspires them to try new things in life. The app has become a platform for creativity and self-expression, where users can showcase their talents and share their interests with the world. From cooking to fashion to dance, TikTok has something for everyone. It is a melting pot of creative ideas and new trends, making it an exciting and dynamic platform for users to explore. TikTok has revolutionized the way we consume and interact with social media, becoming more than just a platform for entertainment, but a source of inspiration for many. The app’s impact on our lives is a testament to its potential as a tool for personal growth and creativity.

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TikTok LIVE Feature

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The app's live streaming feature, TikTok LIVE, has proven to be an effective marketing tool for businesses. In fact, 50% of TikTok users have purchased a product after watching a TikTok LIVE. This highlights the power of influencer marketing and the ability for businesses to reach a large and engaged audience through the app. TikTok LIVE provides a unique opportunity for businesses to connect with potential customers in real-time and showcase their products in a fun and interactive way.

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Product Discoverability & Virality

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TikTok users are known for their enthusiasm and loyalty towards products and services they discover on the app. They are twice as likely as users of other social platforms to recommend a product or service to their friends and followers. This makes them 1.5 times more successful at convincing others to try the product or service. This recommendation behavior creates a chain reaction, leading to more organic user-generated content (UGC) on the app. TikTok users are not only active consumers but also act as brand ambassadors, helping to spread the word about products and services they love. This creates a win-win situation for both the users and businesses, leading to more organic growth and engagement on the platform.

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Time Spent On App is Increasing

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TikTok is the go-to app for the younger generation, particularly Gen Zers. 60% of TikTok's user base is comprised of this demographic, making it the perfect platform to target this generation. Gen Z is known for their tech-savvy and digital native nature, and TikTok caters to these traits by providing a platform that is easy to use and filled with visually engaging content. Over 40% of Gen Zers spend more than three hours a day on TikTok, highlighting the app's addictive and engaging nature. This level of engagement is a testament to TikTok's popularity among Gen Z and its potential as a marketing platform for businesses targeting this demographic.

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