TikTok Ads: Turn One Creative Into 5 Variations With These Simple Steps

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Advertising on TikTok is more than just a short video. It’s a way to get your brand in front of millions of people who are looking for fun and engaging content.

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TikTok Ads is the fastest growing ad platform for brands looking to reach the millennial audience.

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The performance of an ad campaign depends on the creative used, so we produce multiple variations of each ad creative, which allows us to test different ideas and find what works best for our clients.

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Here are 5 ways that we turn one creative into 6~12 variations:

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1. Make Multiple Versions of One Video With Different Lengths

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Make multiple versions of one video by testing different lengths and seeing which one performs best for you. Overall, don’t surpass 35 seconds while making an ad; the sweet spot is 12 seconds~35 seconds.

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2. Use Differing Sounds or Background Songs

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Use a different sound or song in the background of each video. Sounds and songs evoke emotions in your listeners, so choose wisely! Test multiple trending songs as trending songs tend to make people stop and give your content a shot it is familiar to most users. Trending songs are typically fairly catchy as well.

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3. Split Test Scripts

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Try to split test your creative script or message with both TikTok’s built-in text-to-speech function, your own voice over, or if available, the original sound of the video. Some videos that perform terribly with human voice can crush it with TikTok's text-to-speech or the original sound. The algorithm can be surprising.

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4. Test Fonts

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Test fonts that are capitalized, uncapitalized, colorful, black and white, native to the platform, multiple different types of fonts or just one, etc. There are so many different ways you can make your font look compelling to the user.

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5. Test Call-To-Actions

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Your Call-To-Action (CTA) is what triggers your user to make an action. Some examples are “shop now” or “start today”. Different action words will trigger different users. Try being creative with your CTA while still being direct. 

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