Sales Prospecting: A Guide To Cold Emailing

What Is Cold Emailing?

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Cold emailing is a marketing tactic that involves sending an unsolicited email to a prospect. It's a way to get your business in front of someone who may not know you, but could be interested in what you have to offer.

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Personalized Outreach vs. Mass Emails

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In my experience, personalized outreach has been more effective than mass emails. The person you're reaching out to wants to know you've done your research on their company and are genuinely interested in addressing their pain points. The first sentence of your email should hook them. 

For example - "Congrats on being named in Forbes 30 Under 30! What a massive accomplishment for someone who's been building their company as a solopreneur. If you're stretched too thin wearing all of the hats to grow {company name} then my team of growth strategists can help take some work off your plate."

This template shows you certainly did your homework on the prospect and even know the size of the company.

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Find The Right Prospect & Email Address

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Use LinkedIn to search by industry and job title and find profiles that align with your ideal customer. Using a tool like Apollo is helpful in finding the direct email addresses. Other tools like Hunter.io and Findy are also great ways to scrape for your prospect's email. 

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Keep Subject Line & Body Short

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It's easy to get so wrapped up in the details that you neglect your subject line  - one of the most powerful parts of a cold email. After all, it's the deciding factor on whether the prospect will even click to open your email.

Keep it short and simple. Ask yourself what subject lines have been successful in getting your attention. 

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Follow Up Consistently

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The most important thing to keep in mind when following up with prospects is that you should follow up consistently. It's not enough to send one email or make one phone call, then disappear for months on end. You need to show your prospect that you're serious about helping them by keeping in touch regularly and making sure they know how much value they will get from working with your company.

Keep an eye on their social media accounts so that if there are any changes in their life (e.g., a new job), which could affect their ability or interest in hiring a consultant like yours, then this can be reflected in the way that follow-up emails are written and sent out over time as well.

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Conclusion

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Now that you know how to use cold emailing, it's time to put your new skills into practice. The most important thing is to keep in mind that this technique requires a lot of patience and persistence. It's easy for people to get discouraged when they don't see immediate results from their efforts, but if you stick with it long enough then eventually someone will respond positively--and hopefully become a customer!

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