How to Link Google Ads & Google Analytics for Better Tracking

A successful Google Ads and Analytics integration ensures accurate data tracking, helping you measure ad performance and improve marketing strategies. By linking these accounts, your business can improve Google Ads conversion tracking, optimize campaigns, and gain valuable insights into user behavior.

Why Link Google Ads to Google Analytics?

Google Analytics lets you track site visitors, user engagement, and key performance metrics. Linking your Google Ads account allows you to track ad performance and conversion data in one place, improve conversion tracking with detailed insights, use Analytics data to optimize Google Ads campaigns, and set goals and measure campaign success.

Step-by-Step Guide to Link Google Ads to Google Analytics

Linking Google Ads to Google Analytics is essential for tracking ad performance and optimizing campaigns effectively. By following a few steps, you can ensure seamless Google Ads and Analytics integration, improving your company’s overall ad efficiency and decision-making process.

1. Log into Google Ads.

2. Go to Tools and Settings
In Google Ads, navigate to the top right corner. Click on the Tools and Settings icon (wrench symbol).

3. Access Linked Accounts
Under the Setup section, select Linked Accounts.

4. Find Google Analytics (UA) Details
Scroll down until Google Analytics (UA) appears. A list of available accounts will be shown.

5. Select the Correct Account
Identify the Google Analytics account associated with the store.

6. Click “Link”
Once you find the correct account, click the Link button. Confirm the connection and ensure all necessary permissions are granted.

7. Confirm the Connection
After linking, Google Ads and Analytics will begin sharing data. This data can now be used to improve Google Ads conversion tracking and optimize performance.

What’s Next?

Once your Google Ads and Google Analytics accounts are linked, you will be able to improve your Google Ads conversion tracking to measure how effective your ads are and use your insights from Analytics to optimize your Google Ads campaigns.

In addition, you will be able to analyze user behavior to refine your ad targeting strategies. You’ll also have access to enhanced reporting through consolidated ad and site data.

A proper Google Ads account linking process provides a seamless connection between ad performance and analytics data, ensuring informed marketing decisions.