How Much Do Facebook Ads Cost?

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Facebook ads are a great way to market your business. They help you reach potential customers and grow your brand by bringing more people to your site. The cost of your Facebook ad campaign depends on several factors, including where you're targeting users, how competitive those targets are, and the type of audience you want to reach.

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The cost of advertising on Facebook depends on the type of campaign you want to run. There are four main types of campaigns: Social ads, boosted posts, pay per click (PPC) ads and boosted posts ads. The first two are self-serve options that allow you to set up a campaign yourself without hiring an expert. PPC and boosted posts can be created by advertisers who have technical knowledge or by external agencies like ours!

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How to use Facebook Ads Manager to Estimate Cost

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If you know the difference between CPC and CPM, then you can use the campaign cost estimate to determine how much you can spend on a campaign.

The campaign cost estimate is based on your ad's performance, including how many clicks (CPC) or impressions (CPM) it got in its lifetime. In other words, if an ad had 100 clicks and ran for one day, the campaign cost estimate would be $10 because that's the average price per click of the ads Facebook has shown this person. Once you've decided which type of advertising model works best for your business—CPC or CPM—you can use this information to get an idea of what it will cost to advertise with Facebook Ads Manager.

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Targeting Options

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The cost of your Facebook ad campaign depends on your targeting options and how competitive those options are. The more specific your targeting, the more expensive it is. The more competitive your targeting, the more expensive it is. And lastly, the more people you want to reach, the more expensive it is.

That being said: if you're going after a very specific audience like "men who like football" or "women aged 18-24 in New York", then you'll likely have a higher cost per click (the amount paid when someone clicks on an ad) than if you're just targeting everyone who lives in New York City.

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Conclusion

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The cost of your Facebook ad campaign depends on your targeting options and how competitive those options are. If you're not sure what kind of budget you can spend, start with a small test campaign and build from there. Be sure to check out our blog on how to create killer Facebook creatives before you launch your campaigns!

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